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Lockdowns have caused consumer behavior to drastically change, says Mintel.
March 18, 2021
By: Charlie Sternberg
Associate Editor
According to new research from Mintel, while soap sales in the UK doubled in 2020, sales of deodorants continued to slump. Plunge in Deodorant Usage Lockdowns and social distancing have triggered a decline in deodorant usage as almost three in 10 (28%) deodorant/antiperspirant users have applied them less frequently since the Covid-19 outbreak, Mintel says. Frequency of usage has fallen most dramatically among Gen Z (aged 23 and under) and Millennial (aged 24-39) consumers. Just under half...
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